The Brazilian told at SportAccord Convention that a proposal will be submitted to the FIVB Board as early as next month. And the move was necessary to allow the governing body to help enhance their branding and to improve communication with fans and stakeholders.
He is fully confident the idea will be met with the approval of FIVB Board members and expects it to happen at some point before the end of 2017.
It is not yet known what names the FIVB are considering.
“I believe the name change will happen. Two years ago the Board already understood what the issue is and it is our perception that acronyms are becoming more and more difficult to use in the world of thousands of other acronyms. In order to communicate the sport properly, we need to find other solutions. We don’t think the acronyms that are there in the sports world today are doing their job anymore.” said Lima for insidethegames.biz
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