26. 06. 2020

JPN M: Japan star Nishida joins ASICS family

Source: fivb.com

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The Japanese volleyball star Yuji Nishida has joined the ASICS brand in an exciting partnership set to help him improve his performance on the court.

 

Nishida, who was named MVP of the latest V.League, will support the ASICS brand through product promotions and advertisement, and represent ASICS on and off the court as the brand looks to grow on their volleyball business across the globe.

The 20-year-old opposite, who plays for JTEKT Stings in the V.League with the number 14 shirt has been wearing ASICS shoes since his early days in volleyball.

ASICS also announced the launch of the METARISE™ in the Japan market. METARISE, to be worn by Nishida in future competitions, gives attacking players the extra height on their jumps and spikes. The curved heel design supports the smooth transition and lift off for the attack.

Research at the ASICS Institute of Sport Science has shown that the METARISE gives players an extra 3% lift for higher jumps – which for athletes can mean a difference of up to 2cm in the air.

 

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