Public Relations in Sports certificate program is designed to provide you with a complete overview of public relations opportunities within the sports industry. The program provides insights on understanding an organization’s internal and external environment as well as identifying and addressing public relations situations that emerge in these environments.
You will learn how to develop objectives, design strategies and select tactics that can better serve the organization’s goals. Additionally, you will learn from current public relations strategies, by analyzing and discussing good and bad practices. This program also focuses on the use of social media and other new media channels in strategic public relations, examining when and how they can be employed to better serve the organization communication and relationship building needs.