A couple of months ago the BVA Marketing Commission had decided to go for a re-styling of the BVA corporate identity to reflect the dynamism of its member federations, something that was associated to a so-called “Balkan spirit”. The first step of that strategy was the re-style of the official logo that actually dated back to the establishment of the BVA a few years ago. A special contest was organized for this purpose thereby involving all member countries and the final decision was eventually taken via a two-round vote.
A total of 30 proposals were submitted and the Marketing Commission had a meeting in Istanbul to shortlist only 6 that were retained for the final voting. That same meeting also defined the voting procedure for the second round determining the final winner by adopting a ranking system very similar to the Eurovision Song Contest, with every country assigning points to each of the shortlisted logos with a descending scale going from 8 to 1. Finally the proposal designed by Radovan Djurovic got 51 points, 11 more than the second–ranked logotype.
The next steps will be to adapt all communication tools to the new logo and work out a consistent corporate identity.