Let’s try to find out the expenses and the benefits of playing one CEV European competition. Playing games means travelling around the Europe, paying airline tickets, accommodation in 4 stars hotel, costs of organization if it’s about the home matches, etc. In average, this expenses go around 10,000-20,000 Euros per game. There are about 8-12 games if the team go all the way to the Final Round (Final Four or Finals). The total sum is around 150,000 Euros, maybe even more. That’s a lot of money for volleyball nowadays. Maybe not for the teams with X million-Euros budgets, but there are only a few of them left today. You can count them on the fingers of your one hand.
Beside the trophy and writing the European volleyball history in case of success, winning the CEV Champions League or other CEV competition brings you a symbolic economic reward (a few tens of thousands Euros). Furthermore, the biggest financial gain would have to be to get the higher visibility of team’s sponsors throughout European countries. But the fact is that only a few teams have sponsors with the target group in Europe, mostly they are local companies who want to be associated with the team in local community.
Volleyball is far away from business. It will be difficult to change it in a short period of time. Let’s leave the rules of the game aside. But, football and basketball are far ahead in the organization, sponsorship, marketing, approach to fans, etc. Only with a way of thinking towards the business model of volleyball, there is a chance that teams will find the good reason to join and compete on an international level.
How to sell what we have? This could be a better question than just wondering is it good enough. Don’t you agree?
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