Brand new Logo of the Scotish Volleyball
„I hope you are as excited about it as we all are,” writes CEO Margaret Ann Fleming, MBE. “This new image is the tip of the iceberg of our new and exciting program of development work that has been undertaken to enhance the quality and expertise that exists within our sport. Our aim is to improve how we communicate with our membership and provide a platform for a strong future. This is much more than a new color scheme, font and logo. As a staff team and board, we have been on a journey to develop a new mission, vision and values document that will be our compass and foundation for all future work,” she continues.
“We are coming towards the end of a 12-year development strategy which had the strapline of ‘Bigger, Better, Stronger’. As we emerge from this global pandemic, I am delighted that our sport is returning with a clear vision for the future, with a fresh modern image and a drive and purpose that I have no doubt will allow us to reach new heights,” Ms Fleming adds.
“Every aspect of our new brand has been designed and planned with great detail. The colour scheme embodies the sporting pedigree of our country with a modern twist, the deep navy, which reflects the history of sport in Scotland. This is complemented by a light blue based on the modern saltire and a rich vibrant purple – which mirrors the iconic Scottish hillside heather. The logo itself is formed with the S and V and shaped into a volleyball and we think it is a great new fit for our sport. Moving forward, we will be known as Scottish Volleyball and I know it will take a bit of time for us all to get used too, this new streamlined title reflects our modern approach,” the CEO continues in her open letter.
“Please keep an eye on our social media throughout the day as we share more and more of our new image. Finally, I would like to take the opportunity to highlight the key work our graphic designer, Megan Raats, who has undertaken this process on behalf of Scottish Volleyball. Megan, who is a recent graduate of the University of Edinburgh and a volleyball player, was the perfect fit for this project. Not only does she have expertise and knowledge of graphic design, she is also part of the Scottish Volleyball family. Her keen and innovative vision has allowed our ideas to be drawn into the amazing new brand.”
The next few weeks will provide members of the Scottish and international Volleyball family with an opportunity to see some of the new industry-leading partnerships that Scottish Volleyball is entering into in this new era for the sport.
“We look forward to you being involved with us for what is going to be an incredibly exciting journey,” Ms Fleming concludes.
